China International Shoes Fair----- SHOESCHINA

Fashion pulse.

A platform to build up international footwear brand.

An effective access to market in Asia.

A forum to serve footwear industry worldwide

China International Shoes Fair (SHOESCHINA) was organized in July, 2004. It is approved by Ministry of Commerce of the People’s Republic of China, It is the professional shoes fair which is organized by China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts、Trade Development Bureau of Ministry of Commerce、China World Trade Center Co., Ltd、Beijing MOD convention & exhibition Co., Ltd, It is the first professional fair which take the “impels the development of brand, and the brand bring along trade to develop the market

With the advent of globalization of world economy, China ''''s footwear industry is facing the immense challenge for upgrading its brand image-building and sustainable development of the whole industry. SHOESCHINA 2006 is designed to provide a forum for professional traders, designers and manufacturers cross the world to meet, to expend their business and exploit market potential in this promising market. Through the past two successful sessions of SHOESCHINA , the organizers have established a solid foundation for interactive exchange between China ''''s footwear industry and that of the world. With the endorsement of more professional and governmental organizations participating in the organization of the show, the nature of a primary trade show for the footwear industry in Asia and worldwide is firmly established . Empowered by the co-organization of China Chamber of Commerce for Import/Export of Light Industrial Products & Arts-Crafts as well as the Trade Development Bureau of Ministry of Commerce of China , SHOESCHINA 2006 will definitely be another success consecutively

SHOESCHINA 2006 is not only to hold many significant forums and symposium for brand shoemakers both home and abroad, but also to organize seminars for brand promotion awareness popularization and recommendation as well so as to create more market potentials and business opportunities for the exhibitors and buyers with the official support by the competent organizers from different governmental levels.

SHOESCHINA 2006 (third session) will be hold in October 9-11th, 2006 in China World Trade Center , Beijing .

In 05 session of SHOES CHINA, the vice-presidents of Italian shoe industry association 、 the president of Consorzio Maestri Calzaturieri del Brenta lead "the Venice fashion" to perform the fashion play at the SHOESCHINA "the Venice Reflection", "Venice fashion ---shoes and accessories culture performance" to break through the traditional shoes and accessories performance pattern, transmitted shoes the popular tendency of shoes and accessories in 2005,. Under the support of SHOESCHINA, the Beijing clothing institute, the GuanXiuQin shoes work place, the first person who sought shoes in China and so on also to demonstrate the characteristics of Chinese shoes and accessories culture, won the high praise. At the same time, these shoes show and shoes & accessories culture activity all very good union brand promotion, the cooperation recommendation and the commercial discussion, has established the pattern that union the culture and business.

Foreign and domestic exhibitors are generally satisfied after shoes fair; they felt that SHOESCHINA is very good fair, They thought that China needs such fair to create the brand service to the market and the trade. The vice-president of Italian shoe industry association, Mr.Ballin Franco said that: “We participate in SHOESCHINA this time, satisfies extremely, and hope that make the SHOESCHINA better and bigger through the cooperation together ,Chinese leather industrial association Vice-President Zhang Shuhua officiated the forum, leather association''''s Secretary General Li Yuzhong spoke at the forum, commended the forum managed extremely specialized. After the fair ended, Portuguese, the Spanish people all pay attention to the fair in Beijing extremely, hoped to establish the cooperation relations with SHOESCHINA.”

During the period of China International Shoes Fair, the minister assistant of the Ministry of Commerce of the People''''s Republic of China , Mr. Fu ZiYing met the European Union shoe industry visitor. Mr. Fu and Mr. Donda discussed about the China- Europe free trade and the question about the cooperation between the European shoe industry retail merchants and the Chinese shoe industry, will build the cooperation foundation for the China-Europe trade henceforth. Discussion with Mr.Ballin Franco about the China- Italy shoes industry cooperation item. Specially Mr. Fu ZiYing affirm SHOESCHINA, and requested Ministry of Commerce of the People''''s Republic of China to continue to pay special attention to the SHOESCHINA, make great effect to let the SHOESCHINA become a brand fair like the Milan MICOM, for SHOES CHINA by enormous inspiration. The China Chamber of Commerce for I/E of Light Industrial Products & Arts-Craft already decided to support SHOESCHINA with all its strength, and becomes one of sponsors of SHOESCHINA.

SHOESCHINA is achieving the goal "makes Chinese MICOM" gradually and make great effort diligently. Help more shoe industries enterprise to build up the bridge to go to world, lets China move towards the world, lets the world know China .

　——The shoeschina choose Beijing as the sponsor, because it has unique superiority：

　　Beijing is the politic cultural center of China; it also is one of economic centers of China. Only in Beijing, shoeschina could have the deep cultural connotation, CHIC also started from here. There has the most important China television station, the broadcast, the newspaper and the magazine, the media all enlivens compared to any place. As the metropolis with international characteristic strongly, it is not the general metropolis can compare to its national fashion guidance strength. In addition, it broke the limitation of the fair with the regional characteristic, stood in the overall situation; the entire profession angle promotes the shoes brand.

　　——The shoeschina face to north market which has the giant consumption quantity and the entire Chinese market：

　　Beijing is not only huge and mature market, but also is the wind vane of Chinese market. In China, if you want to be the national brand, you should halt the foot in the Beijing market first. Beijing is the merchant land that must fight for. As the only one professional shoes fair which takes “impels the brand” as the theme, has provided the omni-directional service, with the synthesis method to create the condition that help the brand move toward to the market.

　　SHOESCHINA06 will follow the need of footwear & the front line of footwear market, through the professional exhibition organization attract more traders、agents、shopping center come to attend the exhibition. Will through the cooperation with the organization of the international purchasers, accompany the Chinese footwear brand go to the world. Also will build the bridge that impels the international brand enter into the Chinese.。

　　——Preferential Service for overseas participation：

　　· The most favorable price in the booth allocation

　　· Media promotion for overseas brands in the show previews

　　· Arrangement for business talks and promotional activities for brands cooperation

　　· Introduce local sales agent and distributors as well as cooperative partners

　　· Products promotion in various department stores and commercial centers cross China

　　· Direct purchase orders

　　· Arranging commercial visits to major marketplaces in regional distribution hubs and manufacturing centers in China

　　(1) Shoes: Men’s Shoes/ Women’s Shoes/ Children’s Shoes

　　(2) Sports Footwear/Indoor Shoes/Slippers/Sandals/ Textile Shoes

　　(3) Special Purpose Shoes/ Other Shoes

　　(4) Others: CAD; Computer software; Designing tools; Shoemaking techniques; New-style shoemaking machines; New types of shoe materials; Professional publication; Trade publication.

　　* Beijing Forum on the development of global footwear industry

　　* Announcement of 2006/2007 fashion trends

　　* Shoes show- Seminar on Chinese & World Famous Brands

　　* Seminar on shoes fashion design

　　* Seminar on the newest way of producing shoes

　　* International creativity shoes demonstration

　　* Footwear design contest